As a packaging expert, I get asked a lot about many types of packaging. Every client wants their packaging solution to be the best and to stand out from the rest of its competition. By doing their own research on the Internet, they find out a lot of things about rigid boxes.
However, this type of packaging is not suitable for any business. So, let us find out what these rigid boxes are and what they are used for?
What are rigid boxes used for?
A rigid box is one type of packaging, usually suitable for luxury brands. It is mainly used to provide a premium unboxing experience for the end-user. Moreover, they provide great protection for the actual product.
They look like the perfect option for any business, but you need to analyze carefully if it suits your company. That is why, today, we will go through the little details and hidden characteristics of rigid boxes. Seeing the bigger picture will help you make the right decision: using them or not.
What are the functions of rigid boxes?
There are a lot of ways a company can grow just by using rigid boxes as their packaging solution. They have done miracles for some of my clients, depending on their type of business. Most of the time, they use it for:
- To activate an emotional feeling
- Match the expected value of their products
- Protecting their luxury products
The emotional feeling occurs when potential customer’s eyesight was caught. He will develop a short-term attachment to it. This psychological trick will make him buy your product!
However, the main function of rigid boxes is to match and increase the value of the premium products they have inside. Buyers of luxury goods expect a certain type of packaging, as an indicator of remarkable quality. They are also motivated to spend more, if the packaging looks special and trustworthy. Design a unique type of packaging and use it as a means to increase your revenue and build brand recognition.
On top of that, regardless of your business type, full protection of your products is mandatory. That being said, consider rigid boxes your allies! Their thickness will guarantee that your customers will get their products in perfect shape, which will also help with your brand’s reputation.
Why do so many businesses use rigid boxes?
The popularity of rigid boxes has been at the top since they were invented. Nowadays, they are a standard for any luxury brand that is trying to offer a special experience for their clients.
Social media is full of unboxing videos and photos with fancy packaging. People are searching for packaging that feels and looks good, and that is exactly what rigid boxes excel at.
Here are the 2 main reasons why business owners love rigid boxes:
The customer perceives their product as high value
Rigid boxes are usually made of premium materials. You can choose a glossy or a matte finish, and your packaging will still look great!
Good looking packaging is usually a sign for the customer that the product is high quality. “If that brand invested in small details, that is a luxury brand” they may think. And that type of brand is associated with better taste, functionalities or looks.
All in all, that perception will justify a higher price. That’s what matters for the company and that’s why many business owners choose this type of packaging.
Fully customize rigid boxes
With all the competition around you, you need to find some differentiating factors. No brand wants to be another brick in the wall, right?
Fortunately, if chosen correctly, packaging can get you out of the “standard league”. The high level of customization that rigid boxes have will be the first step to enter the “luxury league”.
However, one could ask: to what extent can I customize a rigid box? Well, let us tell you more!
How will you custom rigid boxes?
Let’s quickly go through the process of designing a custom rigid box.
First, you need to decide the overall packaging type. Three of the most popular styles that you can choose from are:
Then, you choose the combination of materials for your custom rigid box. One of the main advantages of rigid boxes is that you can have different types of materials glued to their thick cardboard.
The most popular materials that we use for our clients are:
Combine them correctly and you will get the exquisite look for your premium box!
Then, you can add some extra features to your rigid boxes. Some examples of manufacturing processes that will make your packaging special are:
Having so many options to choose from, a rigid box can be the perfect option for a business that wants to build a reputable brand through its packaging.
What are the disadvantages of rigid boxes?
Honestly speaking, the main disadvantage is their price. Having so many extra characteristics that you can add will increase the cost of your packaging. But if you include that cost in the price of your final products, your profit will remain the same.
Do rigid boxes need more storage space?
Not exactly.
A few years ago, all rigid boxes were noncollapsible. However, nowadays, manufacturers found a way to fold rigid boxes too.
Congrats! You are lucky enough to live in an era when you can enjoy the benefits of rigid boxes, without sacrificing storage space. Feel free to choose foldable rigid boxes to save space in your warehouse.
Conclusion
If you ask me, rigid boxes deserve all the recognition they get from the packaging industry. They are not the most expensive type of packaging, yet they contribute to the image of the most famous luxury brands in the World.
The article you have just read should be a silent advisor that helps you decide if rigid boxes are suitable for you and your company. It is an objective point of view, meant to clarify any questions you can have about the topic.
But if you still have questions, leave us a message below and we will contact you within 24 hours! Combining the information in the article and a direct conversation with our consultants is the best thing you can do.
